CMS Proposes New Marketing and Sales Rules for MA and PDP -- Are You Ready?

 

Achieving Medicare Advantage Growth Just Got Harder!

The Centers for Medicare & Medicaid Services (CMS) recently proposed a series of new marketing and sales standards for Medicare Advantage and Prescription Drug plans. It's likely these new rules will be ready for implementation for the upcoming open enrollment period. This means significant new compliance challenges and pressure to rethink approaches to sales and marketing.

Overview

Are you ready for:

• Prohibition on "cold-calling"

• Restrictions on broker-agent commissions to make them level across first and subsequent years

• End of cross-selling non-health care-related products to MA or Part D prospects

• Ban on sales activities at health fairs, community meetings or patient waiting areas

• No sales presentations that involve an offer of free meals

• New fines for MA plans of up to $25,000 for each enrollee adversely affected

These are just a few of the proposed rules that will affect marketing plans, distribution outlets, call center telesales and overall plan compliance. Your analysis and interpretation of the impact on your MA plans and PDPs can't wait. October's just around the corner!

This Webinar will discuss interpretations and implications of these new rules. This practical, issue-driven forum will help participants as they consider their compliance readiness, marketing strategy and call center distribution channels.

Who Should Attend

• Marketing
• Sales
• Legal
• Compliance
• Call center management

Speakers

Tom Bixby, Partner, Neal Gerber Eisenberg's Health Law Practice Group.  Neal Gerber Eisenberg's Health Law Practice Group counsels health insurers, HMOs and other health plans on range of legal issues particularly the application of Federal regulations.   Lindsay Resnick, Chief Marketing Officer, Finelight.  Finelight is a national brand direct marketing and advertising agency recognized for a focus on health care and insurance by helping clients connect with customers and move them to action. Sherman Rogers, CEO, Bloom Marketing Group. Bloom Marketing Group is a 500-seat U.S.-based call center serving health plans across the country by providing inbound and outbound telemarketing and licensed agent telesales.

Registration

Individual Registration Fee: $225.  Audio Conference CD-ROM: $40 for attendees; $285 for non-attendees after the event. Corporate Site Licensing Available.

4 Easy Ways to Register:

 

1. Online: http://www.healthwebsummit.com/cms062508.htm

2. Call: 209.577.4888.

3. Fax: Click here or go to: https://www.managedcarestore.com/hwsorder.pdf and fax your registration to the HealthWebSummt office at: 209.577.3557

4. Mail: Click here or go to: https://www.managedcarestore.com/hwsorder.pdf and mail the Registration Form to the HealthWebSummit Office at:

HealthWebSummit Office

1101 Standiford Avenue, Suite C-3

Modesto, CA 95350

Healthcare Web Summit Events: Audio conferences, webinars and multi feature web summit learning events for health management professionals Experience e-learning, gain market intelligence, identify solutions, interact with faculty, network and share experiences with attendees, gather data resources and more, and do it all in a web event or audio conference without having to leave your home or office, or having to adjust your schedule.

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