The Race to Stay Relevant:
MA Plans & New Models Including ACOs & Medical Homes

• How Health Care Reform promotes and enables payer-provider collaboration
• Key tenets of next generation medical management
• Underpinnings of Medical Home and Accountable Care Organizations
• Building a new payer-provider model: from feasibility to implementation to measurement
• Implications for Medicare Advantage Plans in order to position for the future

 Medicare Marketing ROI: What’s Working...What’s Not?

• Customer segmentation data and direct response lists
• Messaging: value differentiation and competitive positioning
• New media and online presence
• Member retention and customer outreach
• Marketing metrics: ROI and LTV