Selected news releases for today's health care executives

Contact:

Patty Jamison
Healthcare Web Summit
(209) 577-4888
pattyj@mcol.com

Consumer Driven Care 2007

The sixth annual web summit on health care consumerism: March 19th through 23rd, 2007

Co-sponsored by:

Includes Four Separate Live Audio Conference Sessions:

Wellness Incentive Compliance; Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance; The CBO Report: Consumer-Directed Health Plans; and The Future of Consumer Driven Care Audio Forum

The sixth annual web summit on health care consumerism. This year's web summit package includes 42 on-line presentations, four 'live' audio conference session, ten podcasts, plus video clips and much more all for one low package price.

Consumer Driven Care 2007 'Live' Audio Conference Sessions:

• Wellness Incentive Compliance, Ashley Gillihan, Partner, Alston & Bird
• Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance, David Hammer, Vice President - Revenue Cycle Solutions, McKesson Provider Technologies
• The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes, Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget Office
• Audioforum: The Future of Consumer Driven Care

Live "Audio Conferences/Webcasts" of selected presentations are available during the web summit. The Audio conference/Webcasts involve a live audio conference with the companion on-line presentation. The Live Audio conference/Webcasts are part of your Healthcare Web Summit package, and require no additional fee to participate. However, you may choose to participate in just one of the Audio Conferences, and not the entire Web Summit package.

Complete Consumer Driven Care 2007 Web Summit Package Price: $495; Web Summit CD-ROM: $40 for attendees; $555 after March 23rd.

Site License and Group Discounts available for Complete Summit Package and Individual Audio Conferences: Call MCOL at: 209.577.4888.

 

To register, go to: https://www.managedcarestore.com/summit.htm.

AGENDA

The summit includes a package of 42 online presentations plus four scheduled audio conferences and ten podcasts. The Agenda is below:

 

On-Line Presentations

When You've Seen One CDHP...A Discussion of Consumer and Employer Needs, and Highmark's Response Kim Bellard, Vice President, eMarketing & CRM Highmark, Inc, Pittsburgh, PA

A case study of Highmark Blue Cross Blue Shield's response to health care consumerism in the marketplace.

Debit Cards: Humana Case Study Natasha Ben, Product Humana, Louisville, KY

A case study in the technical, operational, marketing and strategic aspects of Humana's debit card and related offerings. An interview with Ms. Ben is available as a downloadable podcast

Humana and Consumerism Beth Bierbower, Vice President, Product Innovation Humana, Louisville, KY

Beth Bierbower discusses Humana's consumer driven strategies and offerings. An interview with Ms. Bierbower is available as a downloadable podcast

Performance-Based Contracting in a Consumer Driven Environment William DeMarco, President  DeMarco and Associates, Rockford, IL

Bill DeMarco discusses provider contracting and related issues issues including performance measurements in the consumer driven marketplace

Healthcare Consumerism: Strategies are Broadening, Diversifying and Deepening Alexander 'Sander' Domaszewicz, Senior Consultant Mercer Health & Benefits

Details and examples of the strategies, tactics, program designs and innovations than are being used by plan sponsors to promote and measure greater consumerism in their populations in healthcare. Examples of areas covered include Incentives, Education/Communication, Cost/Quality and Plan Design/CDHP/HRA/HSA. An interview with Mr. Domaszewicz is available as a downloadable podcast

The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes Phil Ellis, Health and Human Resources Division U.S. Congressional Budget Office, Washington, DC

Phil Ellis, the principal author of the recent and highly publicized CBO report on Consumer Driven Care discusses and elaborates on findings from the report. This presentation is also available as a live audioconference.

Consumer Driven Health Plan Survey Research Anne Elmlinger, Assistant Vice President Greg Kline, Senior Research Associate Greenwald & Associates, Washington, DC

A synopsis and analysis of consumer and employer based CDH related survey research: including Mathew Greenwald and Associates annual survey for the Employee Benefit Research Institute (EBRI) and The Commonwealth Fund, monitoring the growth of high deductible health plan's and their impact on the behavior and attitudes of health care consumers; plus analysis of the company's data-base of publicly released survey research studies.

Presentation by: Laurie Gelb, Director, Market Research & Planning Healthcore, Inc., Wilmington, DE

An interview with Ms Gelb is available as a downloadable podcast

Wellness Incentive Compliance Ashley Gillihan, Partner Alston & Bird, Atlanta, GA

In this presentation, Mr. Gillihan gives practical and useful information on how best to overcome legal and compliance issues that may arise with Employer and Health Plan Wellness Incentive Programs for consumers. This presentation is also available as a live audioconference.

Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance David Hammer, Vice President - Revenue Cycle Solutions McKesson Provider Technologies, Fort Lauderdale, FL

The movements toward consumerism and the use of sophisticated and meaningful data show no signs of slowing down as more and more people are making active choices in their health care. Consumer-Directed Health Care has the potential to force changes in pricing transparency, discounting / package pricing policies, and point-of-service / self-pay collection practices. Pay For Performance has the potential to force information system changes and/or mandate new investments, as well as compelling staffing increases. Both trends bring the risk of higher costs and lower reimbursement. Providers wishing to thrive in this environment will be those who are prepare and execute the best. This presentation is also available as a live audioconference.  An interview with Mr. Hammer is available as a downloadable podcast.

A Legal Perspective: Evaluating Alternatives For Consumer-Driven Health Care Cheryl Risley Hughes, Principal Lincoln Weed, Principal Sanders, Schnabel & Brandenburg, P.C., Washington, DC

An in-depth analysis of the various forms of consumer-driven health care from a legal standpoint. This presentation will review the background and basic concepts behind consumer-driven health care and explain alternative approaches to consumer-driven health care and the applicable rules for each approach under the Internal Revenue Code; the presentation also briefly discusses legal and practical impact of these alternatives on employers and employees, in comparison with traditional health benefit plans. An interview with Ms Hughes and Mr. Weed is available as a downloadable podcast.

Feel-Good Medicine: How the "Customer" Metaphor is Undermining American Healthcare James G. Hutton, PhD Author of The Feel-Good Society, Teaneck, NJ

A prominent theme in American medicine over the past 20 years has been the growing "customerization" of healthcare. Proponents argue that treating patients as customers or consumers creates greater responsiveness and accountability. But is that entirely true? Please join Dr. James G. Hutton for this provocative session on how treating patients as customers may have some important unintended consequences. An interview with Mr. Hutton is available as a downloadable podcast.

Top-Ten HSA Funding Issues Christine L. Keller, Attorney Groom Law Group, Washington, DC

Christine Keller reviews ten key HSA funding issues from a legal and technical perspective.

The Ix Solution Don Kemper, Chairman and CEO Healthwise, Boise, ID

A transformation in the role of the patient is needed to resolve the complex, expensive and failing elements of our health care system. The Ix solution to start the transformation if focused on the broad implementation of three simple rules: 1) Help people do as much for themselves as they possibly can; 2) Help people ask for the health care they need; 3) Help people say "no" to the care they don't need.  An interview with Mr. Kemper is available as a downloadable podcast

Decision Support Tools: Why They Are Key Element of Consumer Directed Healthcare John Mills, Director of Product Development HIP Health Plan of New York, New York, NY

This presentation will focus on: The different web-based decision support tools available including Plan and cost comparison tools, Provider cost and quality information, Health dictionaries and calculators; Health Risk Assessments, Personal Health Records; The importance of these tools to consumers, employers and providers; Ensuring members who are not web enabled have access to this information; How these tools help empower members; Driving members to adopt and use decision support tools. An interview with Mr. Mills is available as a downloadable podcast

Consumer Driven Health Plans: Do Different Economic Incentives in Theory between CDHPs and Traditional Insurance Lead to Different Consumer Practices? Steve Parente, Assistant Professor University of Minnesota, Minneapolis, MN

This presentation addresses the following topics: What is (or at least what we see and model) as a consumer directed health plan?; General introduction and preliminary research findings; Graphic conceptual model of consumer behavior; CDHP cost-sharing design creates a budget constraint with 2 kinks; Contrast with 'standard' health insurance that uses coinsurance or deductible; Determine expected effects on enrollee behavior; So is there a difference?

Presentation by: Scott Polansky, Director of Product Management Harvard Pilgrim Health Care, Boston, MA

Join us for a case study presentation on Harvard Pilgrim Health Care by Scott Polansky.

How to Integrate Investments into your HSA Offering Eric Remjeske, Partner/Co-Founder Devenir Group, Minneapolis, MN

Offering an investment option as a feature to an HSA platform adds a differentiator that has been proven to win additional customers and separate and HSA account offering from the competition. We will explore the HSA Investment offerings that exist today, where we see the marketplace moving and what to consider when looking to add investments to an HSA program.

Presentation by: Earl Steinberg, MD, President Resolution Health, Columbia, MD

An interview with Dr. Steinberg is available as a downloadable podcast.

Market Experiences with CDHPs: Transformation or Transition? Maureen E. Sullivan, Senior Vice President, Strategic Services Blue Cross Blue Shield Association, Chicago, IL

Maureen Sullivan shares BCBSA research data that speaks to the continued uptake of HSAs. Her presentation, "Market Experiences with CDHPs: Transformation or Transition?" will focus on consumer reaction to, and the future of, consumer directed health plans.

Presentation by: Cora Tellez, President Sterling HSA, Oakland, CA

Join us for a case study presentation on Sterling HSA by Cora Tellez.

Next Generation Messaging Kismet Toksu, Senior Consultant Reden & Anders, McLean, VA

Engaging Consumers in Good Health and Forward Thinking Financial Planning: Helping consumers understand how to use their plan and HSA/HRA/FSA well is full of complexities that must be simplified for sales, adoption, retention, trend mitigation effectiveness and overall consumer satisfaction.

A Step-by-Step Approach to Implementing Consumer Driven Health Plans in Mid-Sized Companies  Mike Vittoria, Director of Human Resources Bacou-Dalloz USA, Inc., Smithfield, RI

Attendees will learn: A step-by-step process to modify your current fully-insured plan into a high-deductible plan that will generate immediate savings for your organization and your employees; Engaging and educating your employees to be better healthcare consumers; Effective ways to introduce HSAs and other employee-based savings plans into your new plan design; and Choosing the right TPA, health plan and financial partner to keep you and your employees happy with the new plan. An interview with Mr. Vittoria is available as a downloadable podcast.

 

Live Audioconferences

Monday, March 19, 2007 10:00 AM - 10:45 AM Pacific

Wellness Incentive Compliance

Ashley Gillihan, Partner, Alston & Bird

Tuesday, March 20th 10:00 AM - 10:45 AM Pacific

Developing Key Performance Indicators for Consumer-Directed Health Care and Pay-For-Performance

David Hammer, Vice President - Revenue Cycle Solutions, McKesson Provider Technologies 

To be scheduled the week of March 19th

The CBO Report: Consumer-Directed Health Plans: Potential Effects on Health Care Spending and Outcomes

Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget Office

To be scheduled the week of March 19th
Audioforum: The Future of Consumer Driven Care
Moderator: Clive Riddle, President, MCOL
Special Guest: William Boyles, Publisher, Consumer Driven Market Report

2007 Faculty:

2007 faculty participants include:

• Kim Bellard, Vice President, eMarketing & CRM, Highmark Blue Cross Blue Shield, Pittsburgh, PA 
• Natasha Ben, Product, Humana, Louisville, KY 
• Beth Bierbower, Vice President, Product Innovation, Humana, Louisville, KY 
• William R Boyles, Publisher, Consumer Driven Market Report, Washington, DC
• William DeMarco, President, DeMarco and Associates, Rockford, IL
• Alexander C. Domaszewicz, Senior Consultant, Mercer Health and Benefits, Newport Beach, CA
• Phil Ellis, Health and Human Resources Division, U.S. Congressional Budget Office, Washington, DC
• Anne Elmlinger, Assistant Vice President, Greenwald & Associates, Washington, DC
• Laurie Gelb, Director, Market Research & Planning, Healthcore, Inc., Wilmington, DE
• David Hammer, Vice President, Revenue Cycle Solutions, McKesson Provider Technologies, Fort Lauderdale, FL
• Cheryl Risley Hughes, Principal, Sanders, Schnabel & Brandenburg, P.C., Washington, DC 
• James G. Hutton, PhD, Associate Professor, Silberman College of Business, Fairleigh Dickinson University, Teaneck, NJ
• Christine L. Keller, Attorney, Groom Law Group, Washington, DC
• Don Kemper, Chairman and CEO, Healthwise, Boise, ID
• Greg Kline, Senior Research Associate, Greenwald & Associates, Washington, DC 
• John Mills, Director of Product Development, HIP Health Plan of New York, New York, NY
• Steve Parente, Assistant Professor, University of Minnesota, Minneapolis, MN
• Scott Polansky, Director of Product Management, Harvard Pilgrim Health Care, Boston, MA
• Eric Remjeske, Partner / Co-Founder, Devenir Group, Minneapolis, MN
• Earl Steinberg, MD, President, Resolution Health, Columbia, MD
• Maureen E. Sullivan, Senior Vice President, Strategic Services, Blue Cross Blue Shield Association, Chicago, IL
• Cora Tellez, President, Sterling HSA, Oakland, CA 
• Kismet Toksu, Senior Consultant, Reden & Anders, McLean, VA
• Mike Vittoria, Director of Human Resources, Bacou-Dalloz USA, Inc., Smithfield, RI 
• Lincoln Weed, Principal, Sanders, Schnabel & Brandenburg, P.C., Washington, DC 

Learning Objectives
Attendees at the Consumer Driven Care 2007 web summit will be able to:

• Gain an overall sense of the major trends, issues and data shaping the consumer driven health care initiatives for 2007 and beyond.
• Obtain a detailed understanding of technical issues and operational considerations.
• Understand recent regulatory developments such as the Tax Relief and Health Care Act of 2006
• Gain marketplace intelligence through key case studies of consumer plans and vendors.
• Receive a snapshot of the current state of the developing Consumer Driven Care sector.
• Experience e-learning at the attendees' convenience, with faculty presentations and web summit resources available 24/7
• Engage in interactive learning and networking through e-inquiries with faculty, live audioconferences, podcasts  and audioforums with questions and answer sessions, and video clips.

PRICE

Complete Web Summit package: $495.  Web Summit CD-ROM: $40 for attendees; $555 for non-attendees after March 23rd. Site License and Group Discounts available for Complete Summit Package and Individual Audio Conferences: Call MCOL at: 209.577.4888.

REGISTRATION

1. Online: https://www.managedcarestore.com/summit.htm

2. Call: Healthcare Web Summit office at: 209.577.4888

3. Fax: Print off registration form at: https://www.managedcarestore.com/hwsorder.pdf and fax to: 209.577.3557

4. Mail: Print off registration form at: https://www.managedcarestore.com/hwsorder.pdf and mail to:

Healthcare Web Summit Office

1101 Standiford Avenue, Suite C-3

Modesto, CA 95350

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